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Kubot Michelle

Michelle Kubot

Director of Marketing

For over ten years, I've worked passionately in marketing — with both agency & Fortune 200 experience. Over that time, I've designed hundreds of conversion-focused websites and managed an over $8 million digital marketing budget. I hold seven industry certifications for topics ranging from PPC, SEO and HTML to business analytics. In terms of formal education, I graduated from arguably the best Journalism school in the country with honors and top of my MBA class. By utilizing accurate analytics & sound business acumen, I've consistently delivered ROI numbers that far surpass executive expectation.

Education (AACSB ACCREDITED)

Experience

2016 - present

Ambrosia Treatment Center

Director of Digital Marketing

In the first year, I achieved 80% growth while spending three times less on advertising than the former marketing agency. At the same time, I built out the marketing team working on print, billboards, TV, radio, support materials and — of course — digital.

2011 - 2016

Hair Club

Senior Manager, Digital Marketing

At Hair Club I lead the online strategy driving 50% of company sales. Leads and sales have consistently and significantly increased every year in all digital channels – email, SEM, display and SEO.

2010 - 2011

Florida Power & Light

Interactive Project Manager

My role at FPL involved successfully managing three key online projects – including a mobile site, an application redesign and an A/B homepage test. I also took the initiative to create a data-gathering and dashboard system that allowed management to accurately plan online resources.

2008 - 2011

Slay & Associates

Director of Online Marketing

During my time at Slay & Associates I moved from Online Marketing Specialist to running all online initiatives for the company and our clients – including website designs, SEO, SEM, Social Media, Email, Testing and Display Advertising.

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Contact info
AddressPalm Beach, FL
Phone@Kubot12
WebsiteLinkedin.com/in/kubot

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