Kubot Michelle

Michelle Kubot

Online Marketing Manager

For over eight years, I have worked passionately in digital marketing — with both agency & Fortune 200 experience. I have designed hundreds of conversion-focused websites and currently manage an over $8 million digital marketing budget. I hold seven industry certifications for topics including PPC, SEO, Web Development and display advertising. In terms of formal education, I graduated from the best Journalism school in the country (with honors) and am top of my MBA class. By utilizing accurate analytics & sound business acumen, I have consistently delivered ROI numbers that far surpass executive expectation for what is possible online.



2011 - present

Hair Club

Online Marketing Analyst

At Hair Club I lead the online strategy driving 50% of company sales. Leads and sales have consistently and significantly increased every year in all digital channels – email, SEM, display and SEO.

2010 - 2011

Florida Power & Light

Interactive Project Manager

My role at FPL involved successfully managing three key online projects – including a mobile site, an application redesign and an A/B homepage test. I also took the initiative to create a data-gathering and dashboard system that allowed management to accurately plan online resources.

2008 - 2011

Slay & Associates

Director of Online Marketing

During my time at Slay & Associates I moved from Online Marketing Specialist to running all online initiatives for the company and our clients – including website designs, SEO, SEM, Social Media, Email, Testing and Display Advertising.

2007 - 2008

Adobe Systems

Marketing Intern

Working at Adobe, I developed the leading strategic model to increase product sales for universities by utilizing online marketing tactics.

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AddressWest Palm Beach, FL

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