Calculate the Value of a web Lead

Do you operate a lead-gen website or pay email or affiliate marketers on a Cost Per Lead (CPL) basis? If so, it is crucial that you understand the value of those leads to make smart online marketing decisions.

How should an Analytics Dashboard look?

With all the graphs and reports that come standard in any analytic tool, it can be overwhelming to know how to repopulate that data to create actionable and meaningful dashboards. Most analysts just review the basics (visitors, pageviews, bounce rate, etc.) week after week or even worse, automated dashboard emails. Flat out, these metrics are not telling management anything.

So what should your dashboard look like? Here is the outline for an ideal dashboard report: