Canada is enacting legislation effective in 2013 that will impact marketing emails not only for those sending from Canada, but for any email that can be accessed in Canada. The new law named CASL is similar, yet stricter than the U.S. CAN-SPAM.
The stakes are high. Penalties can go up to $10 million, with personal liability for directors and officers. Not to mention, you are presumed guilty until proven innocent.
So how do you know if you are in volition?