There are many reasons why you should register a domain name for your business. A registered domain name represents the first layers of the foundation upon which to build your brand online. We live in times where customers browse online for information about potential businesses long before any forms of traditional contact, such as by phone, visits, emails or query forms, are initiated. Your online presence is often your first and only sales pitch to potential customers. Choosing a winning domain name is the first step in assuring the customer that your brand has a reputable and recognizable presence in the industry.