About Michelle Kubot

Michelle has worked in Online Marketing for over six years. Managing people and projects related to SEM, SEO, email, social media, display advertising, microsites, remarketing, A/B testing, web design and development. - Google

What You Missed at LeadsCon 2013

Leadscon 2013 is just wrapping up in New York today. If you weren’t able to attend, here’s a combined cheat-sheet of what I took away from all the different speakers.

3 Must-Use Sites for Banner Ad Creative

Good creative is key to a winning display campaign. But usually there’s a resource constraint with generating interactive ads, let alone testing and refreshing them. Luckily, there are three great sites that should allow all businesses to be successful online.

Canadian Spam Laws

Canada is enacting legislation effective in 2013 that will impact marketing emails not only for those sending from Canada, but for any email that can be accessed in Canada. The new law named CASL is similar, yet stricter than the U.S. CAN-SPAM.

The stakes are high. Penalties can go up to $10 million, with personal liability for directors and officers. Not to mention, you are presumed guilty until proven innocent.

So how do you know if you are in volition?