I have run thousands of split and multivariate tests in my career. Here are three highlights involving a full website, a web application and emails.
The idea that corporations have an obligation to society is not a new concept. Most Fortune 500 companies have been promoting and enhancing corporate social responsibility (CSR) programs for years. However, the approach to corporate philanthropy is undergoing an evolution, with enhanced focus, to a more comprehensive idea of shared value. Shared value is a progression of capitalism, connecting society and business in a new, viable way.