Revenue from marketing channels grew from a few thousand to more than a million dollars a month under my leadership. All while spending three times less than the previous marketing agency.
- Executing a comprehensive SEO plan that includes technical, link building, social, local and content creation strategies
- Rebuilding Google and Bing PPC campaigns to maximize revenue, while maintaining a 400% ROI
- Testing and optimizing smaller platforms from Facebook, Quora and Youtube to affiliates and niche directories
- Creating a :60 TV spot and directing national media buys
- Managing all print materials for the sales team and direct mail campaigns
- Building and inspiring a lean team and resourcefully utilizing appropriate technology