Jul.24

How to Choose a Winning Domain Name for Your Site

How to Choose a Winning Domain Name for Your Site

There are many reasons why you should register a domain name for your business. A registered domain name represents the first layers of the foundation upon which to build your brand online. We live in times where customers browse online for information about potential businesses long before any forms of traditional contact, such as by phone, visits, emails or query forms, are initiated. Your online presence is often your first and only sales pitch to potential customers. Choosing a winning domain name is the first step in assuring the customer that your brand has a reputable and recognizable presence in the industry. 

Here are some tips to ensure that your domain name can spark a recognizable and robust impression.

Make it Unique but Memorable 

Since your URL is the very first impression potential customers have of your brand, you should spend some time to come up with a memorable name. Perhaps the most important element to a unique domain name is its brand forming ability. Can you develop your entire brand around the name you choose? Also, can this domain name still apply to your business a few years down the road? A specific brand name is always preferable to a generic-sounding name laden down by keywords. However, narrow domain names are difficult to accommodate your business if your business intends to branch out into offering other services as your business grows.

Domain names should also be short, easy to remember and easy to type. Most of the top domain names in the world contain fewer than 10 letters, are easy to pronounce and easy to enter using a keyboard or touchscreen.

Domain Extensions 

While there were fewer than 10 domain extension options available back in the 80s, today, there are over 800 extensions available worldwide. Although there are many more domain extensions to choose from than ever before, most businesses opt for traditional selections, such as .com, .net or .org. There are pros and cons to both options. While newer domain extension options may be more brandable and trendsetting, traditional extensions are generally more accepted and recognized in the industry. You can base the choice of your extension on whether your customers like traditional and familiar things or if they embrace change and new technology.

Registration Tips 

There are several ways to register your domain name. You have the option to purchase the domain name by itself, or you can purchase a domain name and your hosting plan together as a bundle. The web hosting is the reservation of space on a physical server that will store all your website files. 

When registering your domain, you’ll want to register your domain as well as anything similar to it. If you are investing in your brand for the long term, the last thing you want is for other people to register domain names that are similar to your brand or the names of your products. Similar but unrelated domain names can create confusion for your customers and may cause your hard work to be hijacked.

Lastly, you’ll want to make sure to renew your domain on time. Domain registration tends to be in increments of one or two years. Many web hosting services will offer a year of free domain registration, resulting in you forgetting that you need to pay to renew it when the time comes.

Registering your domain name is a relatively simple process; however, it happens to be the first stumbling block for many businesses. Over 20,000 domain names are registered daily across the United States. With so many domain names already unavailable, you’ll want to invest some time to ensure that the domain name you pick is competitive, appealing and memorable.
Do you want to improve the marketing strategies for your healthcare company? Contact Michelle today to discuss how to move forward with your next marketing campaign!

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