At Hair Club I lead the online strategy driving 50% of company sales. Leads and sales have consistently and significantly increased every year in all digital channels – email, SEM, display and SEO.
- Lead the online marketing strategy for a 38% increase in leads & 24% increase in sales year-over-year
- Helped manage a $5 million online marketing budget
- Renovated email program to cut costs in half, while yielding seven times more sales
- Developed 80+ strategic microsites [EX: hairclubreview.com & hairclubhouston.com]
- Tested landing pages constantly to improve conversions a combined 7000%
- Reinstalled analytics to ensure accuracy and created actionable KPI dashboards
- Launched complex remarketing and Social advertising display campaigns